Did you ever land on a website and think, “Wow, this looks amazing!”? Or worse, have you ever opened a website and clicked away in seconds because it looked like it was built in 2002? Well, we have all been there! However, if you have a brand and want to take it online, you need to stop and think: why do certain websites feel like a breeze to navigate, while others are plain chaotic? No, it’s not just about pretty colors or fancy animations; brilliant website design is a balance of beauty, brains, and user experience, and in a market as competitive as Texas, it encompasses many more elements than that. Looking for what makes a website design in Houston, TX truly stand out from the crowd? Here you go!
1. First Impressions Matter
Did you know that web design influences 94% of all first impressions? If you think of your website as a digital storefront, when someone walks in (or clicks in), what’s the first thing they see? Is your site welcoming? Clean? Easy to understand?
(Source: https://www.hostinger.in/tutorials/web-design-statistics)
If your site takes forever to load or looks like a glitter-filled MySpace page, your website visitors will leave in seconds. In fact, according to research, users form an opinion about your website in 0.05 seconds, which is faster than it takes to blink.
For instance, consider Apple’s website. It’s minimalist and sleek, and visitors instantly know what the site is about. We would say that’s intentional because a clean layout and bold visuals mean users get clear messages that go a long way.
2. User Experience is Everything
A great design isn’t just about looks; it’s about how it feels to use. Can users find what they need without having to dig through five different menus? Is your contact form easy to fill out? Do your buttons make sense?
For example, if someone is looking for a coffee grinder on your eCommerce website. The difference between “Add to Cart” being front and center versus buried at the bottom of the page can be the difference between a sale and a bounce.
This is why professional web designers adhere to the three-click rule, which states that users can find any information on a site in three clicks or fewer.
3. Mobile-Friendliness is Non-Negotiable
More than half of web traffic comes from mobile devices. So, if your website isn’t responsive (meaning it doesn’t adapt to different screen sizes), you are in trouble.
Imagine pinching and zooming just to read a menu. No thanks.
Good website design ensures that, whether someone is browsing on a desktop, phone, or tablet, they receive the same smooth experience. Sites like Airbnb excel at this with seamless design across devices, and you can achieve the same by working with the right professionals who specialize in phenomenal web design.
(Source: https://www.statista.com/statistics/277125/share-of-website-traffic-coming-from-mobile-devices/)
Looking for more tips or scouring the internet for the best web design company in Houston, Texas? Reach out to the team at Tracemark Impression and unlock your full online potential with a stunningly effortless website today.