Search Engine Optimization
We Understand The Power of Building Websites to Last!
We Don’t Just Build Beautiful Websites, We Retain Them.
Our web design process starts with a deep understanding of your business, your competition, and your target market. We then leverage our technical expertise and creativity to design a website that reflects your brand personality, highlights your unique value proposition, and communicates your message effectively.
At Tracemark, we believe that a website is only as good as its ability to attract and retain visitors. That’s why we specialize in search engine optimization, or SEO, which is the process of optimizing your website to rank higher in search engine results pages (SERPs). By using the latest SEO techniques and best practices, we help your website appear at the top of search results for relevant keywords, drive more traffic to your site, and increase your chances of converting leads into customers.
Search Engine Optimization
SEO is on the forefront of our minds throughout the creation of all clients websites. We include these services into the pricing of all of our websites because of how beneficial and effective it is to our clients. The number one goal is to have your website rank high on search engines for your niche, so that you get more calls, emails, and queries!
Saves You Money
Building an effective website that utilizes SEO draws in organic traffic and delays the need for a physical location saving you rent, bills, and advertising fees.
Increases Web Traffic
Search Engine Optimization increases website traffic by harnessing search engine algorithms such as Google and Yahoo, which effectively showcases your business to an otherwise untapped audience.
Expands Your Presence
SEO takes your website to the next level. Whatever your company’s online goal is, the odds increase exponentially whenever you harness the power of the algorithms.
Ranks You Higher
SEO’s main function is to rank you higher on search engine platforms such as Google, Yahoo, etc. The closer you are to that first page spot, the more credible and professional your company looks to consumers.
Drives Sales
As your website begins to jump higher up the rankings, instead of replying so much on a sales team making calls or connections to possible customers, you will find that clients will begin to reach out to you much more frequently.
Pays For Itself
Unlike running advertising campaigns, SEO is a one time fee that pays for itself over and over again due to increased traffic and sales for your company. Search Engine Optimization is a must have for companies that desire a substantial web presence.
Paid Ads VS SEO: Which is Better for Lead Generation?
Full Transparency: What We Do and How We Do It!
At Tracemark, we implement a comprehensive 52-step process for on-page optimization that has proven to be highly effective in boosting organic traffic, authority score, and Google rankings for our clients. Our team possesses a wealth of knowledge and expertise in both technical and non-technical SEO techniques, enabling us to provide customized solutions that cater to your unique business needs. With our results-driven approach, we are dedicated to helping you improve your online presence, achieve higher search engine rankings, and attract more organic traffic to your website.
Step One - Comprehensive SEO Assessment
We begin by conducting a thorough evaluation of your website’s current SEO performance using our state-of-the-art tools and expertise. This includes a detailed website audit, keyword analysis, and a review of your site’s backlink profile, among other factors.
Step two -
Competitor Analysis
Once we have a clear understanding of your website’s strengths and weaknesses, we move on to analyzing your competitors’ SEO strategies. By conducting a detailed analysis of their techniques, we can identify gaps in your own SEO strategy and opportunities for improvement. Based on this analysis, we develop a customized SEO strategy that is tailored to your specific business goals and target audience.
Step three -
Implementation and Optimization:
Finally, we put our plan into action by implementing a range of on-page and off-page SEO techniques to help improve your website’s search engine rankings, drive organic traffic, and increase conversions. We continually monitor and refine our strategy to ensure that you are getting the best possible results and a strong return on your investment.
Our Comprehensive 52 Step Process To Increase Your Ranking.
Tracemark SEO Basics
- We set up and maintain Google Search Console
- We set up and maintain Bing Webmaster Tools
- We set up and maintain Google Analytics
- We install Google Analytics
- We install Rankmath Plugin
- We create and set up a sitemap (XML)
- We setup your website to be indexed
- We create a Robots.txt file
- We solve manual actions against the website
Tracemark Keyword Research
- We create a keyword list
- We use intuitive search to find new keywords
- We find question keywords
- We pull monthly statistics for the keyword list
- We steal the competitor’s keyword list and stats
- We rank low, medium, & high volume keywords
- We include keywords in H1 and H2 headers
- We include keywords in file names and alt text
- We include keyword in anchor text
Tracemark Technical SEO
- We install SSL certificate
- We switch HTTP to HTTPS
- We make sure the site is crawlable by Google
- We fix any "broken" images and resize
- We eliminate 404s or broken pages and links
- We find and fix any crawl errors
- We increase website loading speed
- We disavow toxic backlinks
- We make the site mobile friendly and responsive
Tracemark On-Page SEO
- We use descriptive URLs targeting one keyword
- We create Meta titles & descriptions
- We write title tags targeting one keyword
- We create a unique title tag for each page
- We create a unique description for each page
- We connect social icons to proper accounts
- We inlcude 3 internal links per main page
- We include 2 external links per main page
- We make external links open into a new window
Content Creation and Optimization
- 1000+ words of text per site page
- Up to date and accurate information
- Clear ‘Call to Action’ in hero
- Organized headers w/ spacing between section
- Website reads like a human wrote it, not a robot
- Resizing images to google standards
- Compressing images to promote page speed
- Making updates to the site every 30 days
- Having blogs and videos to the website
Seems Complex?
It is. We are experienced in this field and understand the value that this skill offers. Get the right solution from the right choice. Invest in your business, and invest in organic traffic to avoid extreme ad spend.
Tracemark SEO
Get Found Online!
Tracemark SEO Services and Pricing
Tracemark SEO
Silver
Great for start ups and businesses new to SEO! A solid first step towards conversions and leads.
Tracemark SEO
Gold
Our most popular package by our SEO experts, this package has delivered clients the best results!
Tracemark SEO
Platinum
Our most popular corporate package to scale at a larger, and faster rate. Ideal for practically all types of business big and small.
The "wow" factor.
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